My name is Alexandrea Moore, but everyone calls me Alex. I am a Junior at Western Washington University in Bellingham, and am studying Communication Studies and Public Relations. As part of my academic pursuits, I am currently partaking in a course called Emerging Communication Technologies and this blog is an element of the course. I will be writing six different blog posts about various topics to establish my online presence throughout the quarter. Aside from introducing my self, this first post will discuss blogging, personal branding, and photoshop. Now, without further ado, I will begin the educational part of this post.
Blogging has been a part of several collegiate courses I have taken because it is an excellent way to develop a web presence and experiment with communicating a personal message digitally. A blog is essentially a personal website in which the blogger can produce and/or share digital content about anything. There are many websites that offer user-friendly templates, free of charge, making blogging accessible to a vast audience.
Personal Branding is essential because it is not only who you are, it is who you want to be. When creating your brand it is important to highlight what makes you unique and what will set you apart in the industry you are appealing to. It is important to be aware of content you promote, language you use, and media that you produce because the internet is permanent. In my case, I want to work in brand marketing so it is crucial that my online interactions are politically correct, content that I create is original, and I must appear creative and innovative. No matter what brand you are perpetuating, you must remain aware of all digital medias associated with your name.
Photoshop was a completely foreign topic to me until three weeks ago, when I entered this course. I knew it only as the computer program responsible for the appearance of women in fashion magazines. However, I have since learned that photoshop has a variety of uses and real-life applications. It is fairly easy to use if you have a basic knowledge of the program, and it can be used to create amazing media content. Everything from designing a logo to creating a masterpiece is possible through photoshop.
Here are some helpful links to guide you in exploring the above communication technologies:
Blogging
Personal Branding:
Photoshop:
http://lifehacker.com/5753459/learn-the-basics-of-photoshop-in-under-25-minutes
Image: http://emojidictionary.emojifoundation.com/home.php?emoji=emoji772.jpg
Image: http://emojidictionary.emojifoundation.com/home.php?emoji=emoji772.jpg

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